Wednesday, 21 August 2013

Building a mouse trap

A website is like a mouse trap, except the idea isn't to trap visitors against their will!

It’s important that you have answers to the following questions before commencing website development:
  •  How will the website fit within your overall marketing and communications activities?
  •  What budget can you allocate for website development, content, maintenance and hosting?
  •  Who are your customers, clients and prospects and what will be the compelling reason why they should visit your website?
  •  What do you want to say to them and what response (from a behavior perspective) do you want to create as a result of them visiting the website?
  •  How much time can you allocate?
  •  Who in the organization can manage and monitor this activity

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