Nearly everyone has had a “better mouse trap” idea—a cool concept that is sure to electrify the market and rake in huge sales. Such an idea may in fact have enormous potential, but the idea by itself is worthless. For an idea to gain value, it must be accompanied by a way to access the market.
Do your homework. If market research indicates the viability of the idea, then it starts to have value. However, without a plan and a means to bring the idea to market and sell it, it simply remains an idea. If your idea has gone beyond the research stage and test marketing has actually generated cash, the idea becomes golden. It will attract people and money.